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Retail Management

workshop - textile science
March 4, 2020
9 a.m.

300.Rs

9087713233

A BLOCK-A110

14 Hours


Retail Management gives insight into the principles of fashion marketing, retail buying and merchandising and imparts basic fabric knowledge - from fibre to fabric and fabric to garment. It gives an overview of the concept of visual merchandising and lays emphasis on customer relationship management, brand management and sales management.

Course Content:
  • Introduction to Retail Management
  • Retail Framework and Retail Strategy
  • Marketing Mix
  • Trends in Retailing
  • Merchandise Management
  • Technology in Retail
  • Understanding Retail Consumers