Retail Management gives insight into the principles of fashion marketing, retail buying and merchandising and imparts basic fabric knowledge - from fibre to fabric and fabric to garment. It gives an overview of the concept of visual merchandising and lays emphasis on customer relationship management, brand management and sales management.
- Introduction to Retail Management
- Retail Framework and Retail Strategy
- Marketing Mix
- Trends in Retailing
- Merchandise Management
- Technology in Retail
- Understanding Retail Consumers