Brandathon

Brandathon is an exhilarating event designed for teams of 1- 3 participants to showcase their creativity and strategic thinking in brand development. Over 5 intense hours, teams embark on a journey through three key stages. In the initial phase, participants collaboratively decide on the brand's name, color palette, and slogan. Transitioning to the second stage, teams channel their creative energies into crafting a compelling logo, choosing an apt typeface, and designing an eye-catching pattern. The culmination arrives in the final stage, where teams give form to the brand through package/product design, marketing posters, and any supplementary assets required. A distinguished panel evaluates each team's presentation, offering constructive feedback which helps the participants to work on the errors they have made during the event.